A few years back I was down in Key West for a weekend and stopped in to one of the nicer places on Duval Street for a light dinner. They had a small bar in the back that was quiet, so I decided to sit there for dinner.
My drink of choice since my divorce had been Gray Goose vodka martinis (OK, you don't have to ask why...), but since I had relocated to the Keys, I decided it was time to explore new things. I am a big Hemingway fan and had tried a mojito before, but it never seemed to be "right" until I had one made with Havana Club. Of course, that is pretty hard to get here in the States. I decided to try anyway and asked the bartender how good her mojito was. She said "Trust me"... How could I say no???
She brought out a bottle of
Matusalem Clasico and said "I know you will really enjoy this...". She put some sugar, lime juice and fresh mint in a glass, muddled it, added ice, the rum and some soda water. I tried it and was hooked.
Two brothers who emigrated from Spain founded Matusalem & Co with a local partner in Santiago de Cuba in 1872. They used the Solara system which had been developed to correctly age fine cognacs to make a unique rum. The name “Matusalem” was chosen to impart to connoisseurs a sense of the aging process necessary to achieve the rum’s unique flavors. It is from the popular Spanish proverb “Esto es mas viejo que Matusalem,” meaning “It’s older than Methuselah.”
The brand operated in Cuba under family control until the Cuban Revolution in 1959. Members of the family emigrated to the United States and re-established the company, but due to infighting, the brand languished for almost 40 years. In 1997, Claudio Álvarez Salazar, great-grandson of one of the founders, gained control and returned the brand to its roots, making premium rums. Today they make three very unique spirits, Matusalem Clasico, Platino and Gran Reserva. The premium rum market has grown dramatically and there are a number of great brands competing for market leadership. Matusalem has been an aggressive and creative competitor in this market. This video series they launched is lots of fun.
So before you fire up the grill this weekend, remember to stop by the store and pick up some cane sugar, fresh limes and mint, club soda and a bottle of Matusalem to add the 'spirit of Cuba" to your summer.